Partner Portals: Engagement on Their Terms

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Put yourself in your channel partner's shoes. They have their own businesses to run and are organized around revenue-producing team members. Anything other than a direct path towards a sale is usually considered an obstacle to be avoided. This often includes missionary work, time and resource investments in marketing, training and enablement. If you cannot engage your partners, they will go-it- alone and do their own thing. This is almost never good for your business nor theirs."