How Channel Partners Can Leverage Content to Move a Prospect Through the Buying Cycle

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The key to success with content is relevance. A Channel Partner's Salespeople should be able to leverage their channel vendor's marketing content and use it to create a deeper relationship with their prospects."

This white paper reviews content marketing, examines the various types of content to use at specific stages of the buying cycle and provides examples of how content can be aligned so that it is well received by different audiences.