Do You Know Who Your Best Prospects Are?

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Sales experts claim that 73% of all B2B leads that marketing passes to sales are not ready and willing to engage with a salesperson. 

This feedback means that the leads that sales is getting are not nurtured sufficiently for them to have a meaningful sales conversation.

Read this brief and identify the key characteristics of leads that should be sent over to sales for follow up and review a straight forward 2-step approach that identifies real leads and separates out the dead-end prospects.