Marketing Brief: How to Generate High Quality Leads

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How do you identify and build relationships with your best prospects? 

According to research, 73% of B2B leads sales receives from marketing are "poor quality". If you want to improve lead quality, the answer to attracting the right prospects lies in your data and content. Read this short brief to understand the importance of:
  • assessing your database against your actual sales process
  • aligning and creating content to suit the buyer's concerns
By knowing who your best prospects really are, marketing can deliver on its promise to send sales the right leads.