Sales Acceleration Starts with Sales Asset Management

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Most B2B sales reps report difficulty in finding relevant sales assets and collateral that are matched to their prospect's needs.

Often sales reps will forsake well intentioned and highly crafted sales plays or marketing campaigns to go-it-alone in their efforts to hit their quotas regardless of branding, messaging or compliance standards.

This brief examines how the latest generation of Sales Asset Management (SAM) tools support the creation, storage and deployment of sales and marketing content while also providing program structure, governance and reporting.