Forrester Finds Over Half of B2B Marketers Struggle to Engage With First-time Customers on Digital Platforms

Curated Content. A Forrester Consulting survey noted that (B2B) marketing organizations have been slower than B2C marketers to embrace digital marketing, preferring to continue investing in more traditional channels such as in-person events and other traditional techniques.

This fact is hindering B2B marketers from reaching early stage buyers. Read the full report on The Drum.
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