Content marketing platforms have long provided software and services to support enterprise-wide editorial, to plan and manage customer-facing content, and to deliver and orchestrate differentiated
customer experiences across marketing channels. View Now
As business purchasing behavior becomes more digital and self-directed, B2B marketers’ expectations for CMPs will shift from tools that help teams
create and manage content to platforms that deliver value closer to where the content gets used — by sellers and customers.
We foresee a new generation of CMP solutions where delivering customized messages and experiences to more precisely targeted markets and accounts becomes more important than planning and tracking assets. We also see rising expectations for real results as measured by shorter sales cycles, healthier pipelines, and greater value realized throughout the customer’s lifetime.