Response rates vary considerably with the key variables being: list quality, client brand name recognition, client reputation, creative quality, and offer.
In WebReply's experience, our results ranges are:
- Email Opt out: .01% to 1%
- Email Opens: 5% to 30%
- Email Click thrus: 1.5% to 20%
- Offer Response Download/Demo: 1.5% to 15%
- Webinar Registration: .5% to 8%
- Webinar attendees: 40% to 65% of registrants
- Postal mail click thrus: 3% to 22%
- Postal conversions: tend to run higher than email conversions.